about us


  • mark-keating
    Mark Keating
    CLU®, CLTC®
    General Agent, MassMutual MidMichigan

    Mark Keating began his career more than 20 years ago as an agent of Prudential in New York City. While at Prudential, Mark rose through the ranks to become a Sales Manager, Branch Manager, Area Vice President, and ultimately the Managing Director of the Grand Rapids agency. Mark’s experience in the financial services industry also includes holding the position of National Sales Manager and VP of Sales for Transamerica. In this role, he was responsible for all life insurance distribution to brokerage general agents and financial institutions.

    As President and CEO of MassMutual MidMichigan, Mark possesses a thorough knowledge of the financial planning process and a keen sense of understanding both agent and client needs. Mark uses this knowledge, experience in the industry, and a detailed process to clarify the financial goals for clients of MassMutual MidMichigan. Mark’s responsiveness and ability to understand the needs of the personal and business markets is an asset to the agency and our community.

    Over the years, Mark has actively worked with some of the industry legends, serving as a trustee for the GAMA Foundation, and committee member for GAMA International. His work with GAMA is just one of the ways that he gives back to the industry. Mark is also actively involved in the community and numerous charities including the National Autism Society, The Ronald McDonald House, United Way, Easter Seals,Grand Rapids Boys & Girls Club and Kent County Girls on the Run .

    His many accomplishments include multiple company awards, President’s citations, and various industry awards including GAMA Career Development and GAMA Silver, Gold and Platinum.

    Mark’s passion is to continue to grow Mass Mutual MidMichigan to be the preferred provider of financial services to the communities we serve. 


Agency officers are not officers of MassMutual.