about us



Mark Keating

General Agent, MassMutual MidMichigan



Mark Keating began his career more than 20 years ago as an agent of Prudential in New York City. While at Prudential, Mark rose through the ranks to become a Sales Manager, Branch Manager, Area Vice President, and ultimately the Managing Director of the Grand Rapids agency. Mark’s experience in the financial services industry also includes holding the position of National Sales Manager and VP of Sales for Transamerica. In this role, he was responsible for all life insurance distribution to brokerage general agents and financial institutions.

As President and CEO of MassMutual MidMichigan, Mark possesses a thorough knowledge of the financial planning process and a keen sense of understanding both agent and client needs. Mark uses this knowledge, experience in the industry, and a detailed process to clarify the financial goals for clients of MassMutual MidMichigan. Mark’s responsiveness and ability to understand the needs of the personal and business markets is an asset to the agency and our community.

Over the years, Mark has actively worked with some of the industry legends, serving as a trustee for the GAMA Foundation, and committee member for GAMA International. His work with GAMA is just one of the ways that he gives back to the industry. Mark is also actively involved in the community and numerous charities including the National Autism Society, The Ronald McDonald House, United Way, Easter Seals,Grand Rapids Boys & Girls Club and Kent County Girls on the Run .

His many accomplishments include multiple company awards, President’s citations, and various industry awards including GAMA Career Development and GAMA Silver, Gold and Platinum.

  • 2019     IMA Diamond
  • 2018     IMA Diamond
  • 2017     IMA Platinum
  • 2016     IMA Diamond
  • 2015     IMA Diamond
  • 2013     IMA Silver
  • 2012     IMA Silver
  • 2007     IMA Platinum
  • 2006     IMA Diamond
  • 2003     NMA Silver
  • 2002     NMA Bronze

Mark’s passion is to continue to grow MassMutual MidMichigan to be the preferred provider of financial services to the communities we serve. 

Focus Areas

  • Insurance Strategies
  • Investment Strategies (Reg. Reps Only)


  • English


Check the background of this investment professional on FINRA's BrokerCheck

Agency officers are not officers of MassMutual.